Hi! I'm Esra.
A generalist with experience in growth and product who loves building processes. Based in NYC/SF & Bucharest.
P.S. TRY DRAGGING THE PHOTOS
What I can do
GROWTH
Can fulfill any graphic design, video, copywriting, sales or lead gen needs. I live on social media and know what works.
FigmaGraphic DesignMailChimpWeb Design
Research & analysis
Worked in consulting at an international firm, and know how to conduct market, user, and competitive research very thoroughly. I've also completed various side projects and robust financial analysis.
ExcelMATLAB
PRODUCT
Ran a chocolate startup and developed a CPG product end-to-end, from customer research to supplier sourcing, range selection and packaging. My favorite thing I've ever done.
Focus GroupsIdeal Customer Profile creation
OPS & PROJECT MANAGEMENT
Built new workflows and processes for every team I've been a part of. Creating and ideating bring me infinite joy and I thrive on organizing chaos and reducing inefficiencies.
AI-assisted workflowsNotion
Things I love
(PHOTOGRAPHY)
How I see the world
Taking photographs is what allows me to step back and hone in on details, noticing what I normally wouldn’t. It is a meditative practice that highlights my love of light, whimsy, texture, and people. It also enables me to showcase the incredible beauty of Romania through my eyes.
Tap a card to reveal a photo, and find all the matches to complete the game!