Esra Lepadatu

Here are some things I've worked on

Product, growth, and research projects across CPG, fintech, and consumer.

All Projects

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Valuation Model cover

Valuation Model

Case Study for a financial model

Modeled the future value of a company using current market cap, a DCF component, and integrating assumptions.

Financial ModelingValuation
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02
Volatility Study cover

Volatility Study

Impacts of volatility on startups

Conducted research on the impacts of industry uncertainty on VC fund and startup matching using a Gale-Shapley algorithm.

ResearchMatLab
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CORE PM Fellowship cover

CORE PM Fellowship

1-hour deck sprint

Created and defended a product concept in 60 minutes. A tight study that has formed by PM intuition.

PMPITCH
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04
Koko Bloom cover

Koko Bloom

Market research & positioning

Mapped a CPG market and end-to-end new product development for my startup. Project has ended due to low margins, but it taught me product thinking and research skills.

ResearchConsumerPositioning
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05
Community-building research cover

Community-building research

Field study — Romanian NGO

Research paper on what holds small communities together. These conclusions have informed my Growth work since.

ResearchCommunity
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06
SoNYT cover

SoNYT

Pitch deck — social layer for news

Built the narrative for a social product for the School of the NYT summer program. Won the end-of-program pitch competition.

PitchConsumer
06

Web Design

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Creativity Trigger cover

Creativity Trigger

Creativity and Inspiration class project

ReadyMag
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NNY Member Database cover

NNY Member Database

Directory — Partner & member tracking

HTML
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04
Dale Lui Caragiale cover

Dale Lui Caragiale

Editorial / school newspaper

Wix
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05
Books Find a Way cover

Books Find a Way

Site, Instagram account & identity

WordPress
05

Graphic Design

Posters, covers, and visual experiments. Click any piece to view full size.